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August 26, 2013

1:37 PM

Beth Yost
  • Beth Yost
Yahoo! revives brand, revamps logo

Yahoo! revives brand, revamps logo

Yahoo! hasn't exactly been avoiding the spotlight since Marissa Mayer jumped behind the driver's seat as the new CEO.  On September 4th at 9pm (PT), the company's makeover is about to get even more extreme.  After 18 years, Yahoo! is introducing a new logo. Yes, they've stuck with the same logo since 1995 - when we were still using dial-up Internet access. Clearly a lot has changed since then.

Kathy Savitt, Chief Marketing Officer at Yahoo! explains, "Over the past year, there's been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo - the essence of our brand - should too."

Fair point, Kathy! The company is preserving its purple and white colors and the iconic exclamation point. 

View the all of the daily logotypes thus far here.


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