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September 4, 2013

12:15 PM

Veer Interns
  • Veer Interns
Switchboard: Alejandro Paul

Switchboard: Alejandro Paul

Alejandro Paul has had a craving for typography since childhood, when he began imitating the elegant handwriting of his father and grandfather. This passion morphed into the Sudtipos Project, the first Argentinean type foundry, which Paul co-founded. The Sudtipos Project has helped put Argentina on the map with some of the best graphic design in the world.

Paul has worked his magic with many prestigious companies, such as Danone, SC Johnson, and Procter & Gamble. When he is not creating innovative typefaces, he teaches typography to postgraduate students at the University of Buenos Aires and speaks at type conferences around the world.

Featured in countless publications, including Creative Review, Visual, and Novum, Paul's influence in the typography world is expressed through the vast range of his creations, from the elaborate Poem Script to the hulky Machete text. Explore his extensive typeface gallery on Veer.

View Alejandro Paul's work on Veer Switchboard.


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