Contributor Profile February 2014
Neil Summerour is a veteran designer who has published over 60
typeface families. He established the foundry Positype in 2000 once
he realized his addiction to fonts kept him burning the midnight
oil. If you've scanned the letterform landscape there's a good
chance you've seen his work-which can be found everywhere from
Victoria Secret to MTV.
What trends in typography do you wish would
disappear and never come back?
Grunge and deconstructivist type-it's like looking at a ran over
puppy on the side of the road-altogether sad, uncomfortable, and
pitiful. It hurts my eyes.
Do you have a favorite, guilty-pleasure, go-to
font you always find yourself wanting to use?
Too many fonts to pick from, I try to not have a favorite font.
Each job/project/use is unique and so should the decision of a
typeface(s). When I type long passages I do tend to fall back on my
Akagi Pro typeface. I designed the versatility I wanted into it, so
it's like a comfortable pair of socks for me.
How do you recognize the next trend in type
I try desperately to remain disconnected from trendy,
overly-blogged, type fads. I'd rather appreciate beautiful type in
the context it was designed and being used. A 50-yr old typeface
can have the same zest, uniqueness, and freshness of something
released (cough, copied) last week.
If the current you had to critique the novice you
on the first font you ever designed, how would that
It would end in tears and a nice bottle of
See Positype on Veer.